Managing innovation: Integrating Technological, Market and Organizational Change - Softcover

Tidd

Softcover

ISBN 10: 0471496154 ISBN 13: 9780471496151

Verlag: Wiley, 2001

Inhaltsangabe

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Reseña del editor:

The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.

Biografía del autor:

JOE TIDD is Professor of Technology and Innovation Management at Science and Technology Policy Research (SPRU) University of Science JOHN BESSANT is Professor of Technology Management at the Centre for Research in Innovation Management (CENTRIM) at Brighton Business School, University of Brighton KEITH PAVITT is RM Phillips Professsor of Science and Technology Policy Studies at the Science and Technology Policy Research (SPRU), University of Sussex.

Über diese Auflage

• Verlag: Wiley
• Erscheinungsdatum: 2001
• ISBN 10: 0471496154
• ISBN 13: 9780471496151
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 464