Design and Corporate Success (Strategies for Product Development) - Hardcover

Rassam, Clive

 
9780566075346: Design and Corporate Success (Strategies for Product Development)
Hardcover
ISBN 10: 0566075342 ISBN 13: 9780566075346
Verlag: Gower Publishing Ltd, 1995

Inhaltsangabe

This volume aims to show how influential good design can be from the viewpoint of leading British product designers, corporate identity specialists and senior company executives. It includes interviews with designers and corporate identity experts, and contributions from senior managers at Rover, Black and Decker, Electrolux, international furniture maker Steelcase Strafor, plus four export-led SMEs. Drawing on their experience, the book shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes.

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Verlag
Gower Publishing Ltd
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0566075342
ISBN 13 
9780566075346
Einband
Gebundene Ausgabe
Anzahl der Seiten
176
Kontakt zum Hersteller
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Verantwortliche Person
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