How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

Stapleton, John; Thomas, Michael J.

ISBN 10: 0566077841 ISBN 13: 9780566077845

Verlag: Gower Publishing Ltd, 1998

Inhaltsangabe

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

Details zur Ausgabe

• Verlag: Gower Publishing Ltd
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0566077841
• ISBN 13: 9780566077845
• Einband: Bibliothekseinband
• Anzahl der Seiten: 332
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar