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Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business - Hardcover

Garden, Anna-Maria

 
9780566079986: Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business
Hardcover
ISBN 10: 0566079984 ISBN 13: 9780566079986
Verlag: Gower Publishing Ltd, 1999

Inhaltsangabe

The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to "read" an organization, revealing the perceptions of customers and staff. The text explains why some companies have "presence" and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.

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Verlag
Gower Publishing Ltd
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0566079984
ISBN 13 
9780566079986
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
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Verantwortliche Person
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