Inhaltsangabe
This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work. Included are over 100 case examples and checklists.
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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
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Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Bestandsnummer des Verkäufers ABEOCT25-402107