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The Art of Identity: Creating and Managing a Successful Corporate Identity - Hardcover

Rowden, Mark; Rowsden, Mark

 
9780566083181: The Art of Identity: Creating and Managing a Successful Corporate Identity

Inhaltsangabe

Describing the creation, management, and measurement of identity, Rowden (a design consultant) focuses on the application of design to management problems. He offers instruction on defining the fundamental qualities of an organization, translating them into visual media, and judging how well a new identity communicates them. Chapters focus on issues like instinct, courage, leadership, steering, foundations, measurement, consistency, culture, character, brand, structure, logo, color, dimensions, and type. Distributed by Ashgate. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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