Charting the Corporate Mind: From Dilemma to Strategy (Developmental Management S.) - Softcover

Hampden-Turner, Charles

Softcover

ISBN 10: 0631193057 ISBN 13: 9780631193050

Verlag: Blackwell Publishers, 1993

Über diesen Titel

Críticas

"Stimulating, challenging and innovative." Financial Times "A fascinating and stimulating book." Management Education and Development "This is an exciting book ... don't miss it!" Executive Development "The author is a rare original management thinker ... this book not only needs to be read, but the sooner the better!" Long Range Planning

Reseña del editor

This work argues that companies are now not in a race to produce, so much as a race to learn, and those who lead must learn most - and most quickly. The central pillar of this learning process is an organization's ability to resolve dilemmas that appear and reappear in constantly changing forms. The author asks: how reliable do you make your product before you undermine your own replacement market; do you standardize your product to provide it cheaply on a large scale or do you make it distinctive; do you compete on quality and demand a premium price or do you compete on low cost; how much value can you afford; is one feature best or a combination; should you try to attract the widest possible market by combining numerous features or target a more defined market sector? This book discusses the dilemmas facing business leaders. It shows what outstanding individuals in the private sector have achieved. The book presents a tried and tested learning system which different companies can adapt to fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance. This book is designed as a challenge to accepted Western business assumptions and a major practical strategy statement for organizations determined to succeed.

Über diese Auflage

• Verlag: Blackwell Publishers
• Erscheinungsdatum: 1993
• ISBN 10: 0631193057
• ISBN 13: 9780631193050
• Einband: Tapa blanda
• Anzahl der Seiten: 280