Marketing: An Introduction for Students in Ireland - Softcover

Rogan, Donal

Softcover

ISBN 10: 0717142019 ISBN 13: 9780717142019

Verlag: Gill Education, 2007

Inhaltsangabe

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.

•  New to this edition:
  • Completely updated perspectives on marketing theory and practice
  • Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
  • New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
  • Analysis of the changes that have taken place in the Irish marketing environment
  • Emphasis on the challenges that will face Irish marketers in coming years.
    
    
•  A customer-centric approach to marketing is presented as the basis for making key decisions.

SUITABLE FOR
- First- and second-year business students at third level
- Students taking a marketing module as part of any other course.

Über diesen Titel

Über die Autorin bzw. den Autor

Donal Rogan, BComm, HDMP, MBS is a senior lecturer in Marketing at the Institute of Technology Tallaght, Dublin.

Details zur Ausgabe

• Verlag: Gill Education
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0717142019
• ISBN 13: 9780717142019
• Einband: Tapa blanda
• Anzahl der Seiten: 504
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar