Verwandte Artikel zu Marketing An Introduction for Students in Ireland
Inhaltsangabe
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
- New to this edition:
- Completely updated perspectives on marketing theory and practice
- Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
- New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
- Analysis of the changes that have taken place in the Irish marketing environment
- Emphasis on the challenges that will face Irish marketers in coming years
- Completely updated perspectives on marketing theory and practice
- A customer-centric approach to marketing is presented as the basis for making key decisions
Additional resources for lecturers include:
PowerPoint slides
Multiple choice questions with answers
Short questions with answers
Case study teaching notes
A ‘Design a Questionnaire’ exercise with answer
Advertisement images and statistics tables from the text
SUITABLE FOR
- First and Second year business students at third level
- Students taking a marketing module as part of any other course
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Über die Autorin bzw. den Autor
Donal Rogan, BComm, HDMP, MBS is a senior lecturer in Marketing at the Institute of Technology Tallaght, Dublin.
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Marketing An Introduction for Students in Ireland
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR009073215
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Marketing An Introduction for Students in Ireland
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR004196368
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Marketing : An Introduction for Students in Ireland
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 18739122-20
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Beispielbild für diese ISBN
Marketing : An Introduction for Students in Ireland
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP91389971
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Beispielbild für diese ISBN
Marketing : An Introduction for Students in Ireland
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 16185126-75
Anzahl: 1 verfügbar