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Buchbeschreibung HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers CX-9780719097874
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Buchbeschreibung Zustand: new. Bestandsnummer des Verkäufers a6e439d357c49a26881cb71eedaf60b8
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Buchbeschreibung Zustand: New. In. Bestandsnummer des Verkäufers ria9780719097874_new
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Buchbeschreibung Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Bestandsnummer des Verkäufers ria9780719097874_lsuk
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Buchbeschreibung HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers CX-9780719097874
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Buchbeschreibung Hardback. Zustand: New. New copy - Usually dispatched within 4 working days. Bestandsnummer des Verkäufers B9780719097874
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Buchbeschreibung Hardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Bestandsnummer des Verkäufers C9780719097874
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Buchbeschreibung Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .Ü. Bestandsnummer des Verkäufers 37120471
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Buchbeschreibung Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers.Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands.Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world. Bestandsnummer des Verkäufers 9780719097874
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