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Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood. The author brings clarity to this important area by focusing on his own techniques which have been tried and tested successfully by businesses all around the world. The specific role of direct marketing is examined and put into perspective as part of an overall business strategy. Written in a clear, witty and lively style, it offers accessible advice on the relevant techniques necessary to plan and execute a dynamic and far-reaching campaign. It also reveals how to extract the most benefit from the inevitable success of such a campaign. A variety of common marketing problems are analysed and appropriate solutions are offered. Issues discussed include: planning clearly, reaching the right audience, turning ideas into brilliant campaigns, choosing the correct agency.
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- VerlagKogan Page Ltd
- Erscheinungsdatum1993
- ISBN 10 0749409967
- ISBN 13 9780749409968
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten352
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Hardcover. Zustand: Very Good. Commonsense Direct Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780749409968
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780749409968
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Commonsense Direct Marketing
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749409968. Bestandsnummer des Verkäufers 9137638
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Hardcover. Zustand: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Bestandsnummer des Verkäufers mon0001023729
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Commonsense Direct Marketing
Verlag:
Kogan Page Ltd, United Kingdom, London, 1993
ISBN 10: 0749409967
ISBN 13: 9780749409968
Gebraucht
Paperback
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Paperback. Zustand: Very Good. Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood. The author brings clarity to this important area by focusing on his own techniques which have been tried and tested successfully by businesses all around the world. The specific role of direct marketing is examined and put into perspective as part of an overall business strategy. Written in a clear, witty and lively style, it offers accessible advice on the relevant techniques necessary to plan and execute a dynamic and far-reaching campaign. It also reveals how to extract the most benefit from the inevitable success of such a campaign. A variety of common marketing problems are analysed and appropriate solutions are offered. Issues discussed include: planning clearly, reaching the right audience, turning ideas into brilliant campaigns, choosing the correct agency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR002585200
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