Inhaltsangabe
If you really want to make a difference in your organization, then Different Thinking will show you how to do it. To succeed in an increasingly competitive world, individuals and businesses alike need to come up with new takes on old business models, fight commoditization and find unconventional avenues to growth. Different Thinking presents practical tools and strategies that can be used to help you drastically increase the value of your business. This groundbreaking new book demonstrates ways in which you can transform your company by: - Challenging current business strategies; - Creating new markets; - Giving your products and services a radical makeover; - Inventing innovative price and profit models. These changes will enable you to gain competitive advantage over your rivals and achieve the kind of success that you only dreamed of. If you are determined that your business should be more valuable, more successful and really stand out from the rest, then this is the book for you.
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