Verwandte Artikel zu Marketing Logistics (CIM Professional Development)
Críticas
'This book provides a good overview of theory and practice, and develops
the case for putting logistics higher on the corporate agenda...a good
review of the subject for managers and students in both marketing and
logistics disciplines.'
Marketing Business
Reseña del editor
Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.
In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy.
Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.
Written by Europe's leading expert in the field of marketing logistics
Focuses on the critical interface between marketing and logistics
Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.
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- VerlagButterworth-Heinemann Ltd
- Erscheinungsdatum1997
- ISBN 10 0750622091
- ISBN 13 9780750622097
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten192
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Marketing Logistics (CIM Professional Development)
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A Butterworth-Heinemann Title 03/04/1997, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
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Marketing Logistics (CIM Professional Development)
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A Butterworth-Heinemann Title, 1997
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ISBN 13: 9780750622097
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Marketing Logistics (CIM Professional Development)
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A Butterworth-Heinemann Title 03/04/1997, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
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Marketing Logistics (Marketing: Professional Development)
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Marketing Logistics (Marketing Series)
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Marketing Logistics
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Marketing logistics.
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIcd 55 9780750622097 Sprache: Englisch Gewicht in Gramm: 550. Bestandsnummer des Verkäufers 2094731
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Marketing Logistics (CIM Professional Development)
Verlag:
Butterworth-Heinemann Ltd, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
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Softcover
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0750622091. Bestandsnummer des Verkäufers 9476553
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