Inside The Nudge Unit: How small changes can make a big difference - Softcover

Halpern, David

 
9780753556559: Inside The Nudge Unit: How small changes can make a big difference
Softcover
ISBN 10: 0753556553 ISBN 13: 9780753556559
Verlag: Random House UK, 2016

Inhaltsangabe

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

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Über die Autorin bzw. den Autor

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.

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Verlag
Random House UK
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0753556553
ISBN 13 
9780753556559
Einband
Tapa blanda
Anzahl der Seiten
432
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
D02 YH68
Irland

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