Effective Marketing (Small Business Guides) - Hardcover

Hingston, Peter

Hardcover

ISBN 10: 0789471973 ISBN 13: 9780789471970

Verlag: Dk Pub, 2001

Inhaltsangabe

Book by Hingston Peter

Über diesen Titel

Reseña del editor:

Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.

Biografía del autor:

Peter Hingston has over 20 years' experience running small businesses, ranging from electronics manufacturing to magazine and book publishing. He has written three highly successful books on key aspects of running a small business. He has also spent two years as the director of a local small-business agency, giving practical advice and guidance to people interested in setting up their own businesses.

Über diese Auflage

• Verlag: Dk Pub
• Erscheinungsdatum: 2001
• ISBN 10: 0789471973
• ISBN 13: 9780789471970
• Einband: Tapa dura
• Anzahl der Seiten: 192