Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management (The International Journal On Media Management, 6) - Softcover

 
9780805895216: Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management (The International Journal On Media Management, 6)
Softcover
ISBN 10: 0805895213 ISBN 13: 9780805895216
Verlag: Routledge, 2004

Inhaltsangabe

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

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Über die Autorin bzw. den Autor

Sylvia M. Chan-Olmsted

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Verlag
Routledge
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0805895213
ISBN 13 
9780805895216
Einband
Taschenbuch
Anzahl der Seiten
150
Herausgeber
Chan-Olmsted Sylvia M.
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

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