ISBN: 9780805895216 - traditional media and the internet: the search for viable business models: a special double issue of the international journal on media management (the international journal on media management, 6) (21 Ergebnisse)

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Zustand: New. Editor(s): Chan-Olmsted, Sylvia M. Num Pages: 152 pages, black & white illustrations. BIC Classification: CJB; KNTP. Category: (G) General (US: Trade). Dimension: 280 x 210 x 8. Weight in Grams: 317. . 2004. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sylvia M. Chan-OlmstedThis special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relati.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.…

Taschenbuch. Zustand: Neu. Traditional Media and the Internet | The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management | Sylvia M. Chan-Olmsted | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2004 | Routledge | EAN 9780805895216 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…