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This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail advertising – it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
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Über die Autorin bzw. den Autor
The Author: William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.
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Communication in Political Campaigns (Frontiers in Political Communication)
ISBN 10: 0820486043
ISBN 13: 9780820486048
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Paperback. Zustand: Good. New. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 0820486043-11-1
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Communication in Political Campaigns
Verlag:
Peter Lang Publishing Inc, 2007
ISBN 10: 0820486043
ISBN 13: 9780820486048
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780820486048. Bestandsnummer des Verkäufers 9029586
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Communication in Political Campaigns (Frontiers in Political Communication)
Verlag:
Peter Lang Inc., International A, 2006
ISBN 10: 0820486043
ISBN 13: 9780820486048
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paperback
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Communication in Political Campaigns
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns. Bestandsnummer des Verkäufers 9780820486048
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Communication in Political Campaigns
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Taschenbuch. Zustand: Neu. Communication in Political Campaigns | William L. Benoit | Taschenbuch | Englisch | 2006 | Peter Lang | EAN 9780820486048 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Bestandsnummer des Verkäufers 125743175
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Communication in Political Campaigns
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Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in p. Bestandsnummer des Verkäufers 121507767
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Communication in Political Campaigns
Verlag:
Peter Lang, Peter Lang Dez 2006, 2006
ISBN 10: 0820486043
ISBN 13: 9780820486048
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Taschenbuch. Zustand: Neu. Neuware -This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media ¿ from television spots and debates to candidate webpages and direct-mail advertising ¿ it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns. 304 pp. Englisch. Bestandsnummer des Verkäufers 9780820486048
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Communication in Political Campaigns
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns. 304 pp. Englisch. Bestandsnummer des Verkäufers 9780820486048
Anzahl: 2 verfügbar