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Book Marketing Handbook: Over 1,000 More Tips and Techniques for the Sales and Promotion of Scientific, Technical, Professional, and Scholarly Books - Hardcover

Bodian, Nat G.

 
9780835216852: Book Marketing Handbook: Over 1,000 More Tips and Techniques for the Sales and Promotion of Scientific, Technical, Professional, and Scholarly Books

Inhaltsangabe

A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction

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