Isbn: 9780835216852 - book marketing handbook: over 1,000 more tips and techniques for the sales and promotion of scientific, technical, professional, and scholarly books (2 Ergebnisse)

Zustand: New. Satisfaction Guaranteed or your money back.

Hardcover. Zustand: Collectible-Very Good. A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction.