Inhaltsangabe
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it." It's practical, it's current; and it's comprehensive. The Creative Philosophies are from: Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; and, Susan Gillette. The other features include: Copy - Researching the Ad, Preparing the Ad, Writing the Ad, The Headline, Copyediting, and, Copyfitting; Layout - Elements, Materials, Illustration, Organization, Typography, and, The Finished Product; Print Media - Newspapers, Classified, Consumer Magazines, Business Publications, Direct Response, Direct Mail, Outdoor, Transit, Specialty, and, Yellow Pages; and, Broadcast Media - Radio and Television. In Interactive Media, let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it." It's practical, it's current; and it's comprehensive. The Creative Philosophies are from: Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; and, Susan Gillette. The other features include: Copy - Researching the Ad, Preparing the Ad, Writing the Ad, The Headline, Copyediting, and, Copyfitting; Layout - Elements, Materials, Illustration, Organization, Typography, and, The Finished Product; Print Media - Newspapers, Classified, Consumer Magazines, Business Publications, Direct Response, Direct Mail, Outdoor, Transit, Specialty, and, Yellow Pages; and, Broadcast Media - Radio and Television. In Interactive Media, let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Fundamentals of Copy & Layout
Beispielbild für diese ISBN
Fundamentals of Copy and Layout
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP82110475