Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Softcover

Book, Albert C.; Schick, C.Dennis

Softcover

ISBN 10: 0844230324 ISBN 13: 9780844230320

Verlag: McGraw-Hill Contemporary, 1986

Inhaltsangabe

Book by Book Albert C Schick CDennis

Über diesen Titel

Reseña del editor

Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.

Details zur Ausgabe

• Verlag: McGraw-Hill Contemporary
• Erscheinungsdatum: 1986
• ISBN 10: 0844230324
• ISBN 13: 9780844230320
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 247