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Book by Kaputa Catherine
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Reseña del editor
Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.
Biografía del autor
Catherine Kaputa is founder and president of SelfBrand, her new York based personal brand consulting firm. She led the I Love New York campaign, has worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years and has taught branding and advertising at New York University, Stern School of Business. Find out more at web.me.com/catherinekaputa/Site/Home and view her blog at artofbranding.com.
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- VerlagDavies-Black
- Erscheinungsdatum2009
- ISBN 10 0891062130
- ISBN 13 9780891062134
- EinbandTapa dura
- Anzahl der Seiten232
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U R a Brand! How Smart People Brand Themselves for Business Success
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ISBN 13: 9780891062134
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U R a Brand!: How Smart People Brand Themselves for Business Success
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Davies - Black Publishing, 2006
ISBN 10: 0891062130
ISBN 13: 9780891062134
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U R a Brand!: How Smart People Brand Themselves for Business Success
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Davies - Black Publishing, 2006
ISBN 10: 0891062130
ISBN 13: 9780891062134
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U R a Brand!: How Smart People Brand Themselves for Business Success
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Davies - Black Publishing, 2006
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ISBN 13: 9780891062134
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ISBN 13: 9780891062134
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