He might be your sales prospect, your boss, an investor, or the chairman of the board. He is also one tough dude.
He has to be. Every hour of every day, someone tries to sell him something. He has one way to deal with them: Say "NO." It’s brutally simple, but it works, because most people are simply a waste of his time.
Selling Stars know how to break through that tough exterior and get the VP of NO to listen to their story. In this short, visual book, you will learn the secrets of the Selling Stars: how to turn the VP of NO into the VP of GO!
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Dave Gray is the founder and CEO of XPLANE, the visual thinking company, whose mission is to make complex business issues easier to understand. The ideas in this book are a compilation of best practices and observations gleaned from XPLANE s work with Selling Stars: the most effective sales executives and frontline salespeople in some of the world s most successful organizations.
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