The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series) - Softcover

Perloff, Richard M. (Cleveland State University)

 
9781032515519: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

Inhaltsangabe

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

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Über die Autorin bzw. den Autor

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

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The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

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9781032268187: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

Vorgestellte Ausgabe

ISBN 10:  1032268182 ISBN 13:  9781032268187
Verlag: Routledge, 2023
Softcover