Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change (Key Issues in Marketing Management) - Hardcover

Hardcover

ISBN 10: 1032908971 ISBN 13: 9781032908977

Verlag: Routledge, 2025

Inhaltsangabe

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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Teresa Heath is Associate Professor at the University of Minho and holds the position of Honorary Associate Professor at the University of Nottingham. Her research and teaching focus on transformative marketing and its intersection with sustainability, ethics, and consumption. Teresa advocates for critical pedagogies in marketing that can inform responsible practice.

Mona Moufahim is Associate Professor in Marketing at the University of Stirling, UK. She has over 15 years of teaching experience. Using a critical and interpretive approach to research, she is interested in cultural, societal and organisational issues facing marginalised groups in various contexts.

Lisa O'Malley is Professor of Marketing at the University of Limerick and Chair of the Academy of Marketing (UK). As a critical marketing scholar, her research and teaching are oriented towards acknowledging and addressing the deleterious impacts of marketing on society.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1032908971
• ISBN 13: 9781032908977
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 184
• Herausgeber: Heath Teresa, Moufahim Mona, O'Malley Lisa
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland