Reshaping Corporate Communication: Innovative Tools and Techniques - Softcover

Softcover

ISBN 10: 1032949198 ISBN 13: 9781032949192

Verlag: Routledge, 2026

Inhaltsangabe

The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. With an introduction to the evolving landscape of Public Relations (PR) and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication.

The book sets the stage for the exploration of innovative tools and techniques and in subsequent chapters it enlightens the readers on influencer PR strategy in the digital era, emerging trends of artificial intelligence, augmented reality, and virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.

The book would find relevance in the departments of Business Administration, Journalism and Mass Communication, Public Administration and Governance, Digital Media and Communication Technology. Additionally, it will be useful to professionals in the field of Marketing, Advertising, Corporate Communication, Media and Public Relations Agencies, Event Management and Promotion. It would also benefit students pursuing courses in Online Media, New Media Technology, Immersive Journalism, OTT and Films.

Über diesen Titel

Über die Autorin bzw. den Autor

Tanushri Mukherjee is a teaching professional with a rich experience of more than two decades and specialised in the domain of Public Relations & Corporate Communication. Has done Ph.D in Public Relations and is UGC NET Qualified. Recipient of many noteworthy awards, most notably the Indian Conventions Women Achievers Award, have featured in the July 2021 edition of IMPACT Magazine, has received the Communication Excellence Honour, Distinguished Associate Professor Award, Educator of the Year Award, Distinguished Teacher for Holistic Development of Students Award, Teaching Excellence Award, Media Innovation Award, Women’s Excellence Award and many more. Has been Session Chair, Guest of Honor & Panelist in various National and International Conferences and has good number of Research Papers published in reputed National and International Journals and also Editorial Board Member and Reviewer of reputed Journals.

Pallavi Mishra is an accomplished academician, media scholar, and communication professional with over fifteen years of experience in journalism, mass communication, and higher education. She currently serves as Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur, where she also holds the responsibilities of NSS Program Officer, Chair of the Institution’s Innovation Council (established by the Ministry of Education, Government of India), Editor-in-Chief of the University Newsletter and Magazine, and Media Coordinator for the university’s media team.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 1032949198
• ISBN 13: 9781032949192
• Einband: Taschenbuch
• Anzahl der Seiten: 222
• Herausgeber: Mukherjee Tanushri, Mishra Pallavi
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