Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior (Routledge Studies in Marketing) - Hardcover

Name: Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior (Routledge Studies in Marketing)
Author: Karpińska-Krakowiak, Małgorzata
ISBN: 9781041108849

Karpińska-Krakowiak, Małgorzata

9781041108849: Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior (Routledge Studies in Marketing)

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ISBN 10: 1041108842 ISBN 13: 9781041108849

Verlag: Routledge, 2025

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This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

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�ber die Autorin bzw. den Autor

Malgorzata Karpinska-Krakowiak is an associate professor in the Department of International Marketing and Retailing, University of Lodz, Poland.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag: Routledge
Erscheinungsdatum: 2025
Sprache: Englisch
ISBN 10: 1041108842
ISBN 13: 9781041108849
Einband: Gebundene Ausgabe
Auflage: 1
Anzahl der Seiten: 170
Kontakt zum Hersteller: preigu GmbH & Co. KG
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Anthropomorphism and Animism in Advertising (Hardcover)

Malgorzata Karpinska-Krakowiak

Verlag: Taylor & Francis Ltd, London, 2025

ISBN 10: 1041108842 ISBN 13: 9781041108849

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Hardcover. Zustand: new. Hardcover. Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly studies. Through a series of experiments, it reveals that animism and anthropomorphism are two distinct processes with different causes, consequences and implications.While anthropomorphism is well-studied, animism has been largely overlooked. This book is the first to systematically differentiate the two, providing clear definitions and empirical evidence. It identifies specific advertising tactics that trigger animism versus anthropomorphism and examines their persuasive impact. It explores when and why consumers are more likely to animate or anthropomorphize products. These insights help readers determine which process is more effective for different contexts, services and product categories. Additionally, the book includes a comprehensive review of existing empirical studies on anthropomorphism, offering a summary of key findings, manipulation techniques and moderating factors. This resource allows readers to recognize broader patterns in past research and apply them to their work.This novel book offers valuable new insights for scholars across advertising, marketing and consumer psychology in particular. This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9781041108849

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Anthropomorphism and Animism in Advertising (Hardcover)

Malgorzata Karpinska-Krakowiak

Verlag: Taylor & Francis Ltd, London, 2025

ISBN 10: 1041108842 ISBN 13: 9781041108849

Neu Hardcover

Print-on-Demand

Anbieter: CitiRetail, Stevenage, Vereinigtes K�nigreich

Verk�uferbewertung 5 von 5 Sternen

Hardcover. Zustand: new. Hardcover. Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly studies. Through a series of experiments, it reveals that animism and anthropomorphism are two distinct processes with different causes, consequences and implications.While anthropomorphism is well-studied, animism has been largely overlooked. This book is the first to systematically differentiate the two, providing clear definitions and empirical evidence. It identifies specific advertising tactics that trigger animism versus anthropomorphism and examines their persuasive impact. It explores when and why consumers are more likely to animate or anthropomorphize products. These insights help readers determine which process is more effective for different contexts, services and product categories. Additionally, the book includes a comprehensive review of existing empirical studies on anthropomorphism, offering a summary of key findings, manipulation techniques and moderating factors. This resource allows readers to recognize broader patterns in past research and apply them to their work.This novel book offers valuable new insights for scholars across advertising, marketing and consumer psychology in particular. This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verk�ufers 9781041108849

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