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Sustainability and Competitive Advantage: Text and Cases - Softcover

Mundkur, Jacqueline P; Iyengar, Srinivasan. R.

 
9781041152316: Sustainability and Competitive Advantage: Text and Cases

Inhaltsangabe

This book allows a rare glimpse into different companies (drawn from large and small-sized as well as across public and private sectors), that have made deep commitments to sustainable practices. While each case opens up a unique situation, the common thread is the non-linear trajectory of these sustainability programs.

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Über die Autorin bzw. den Autor

Jacqueline Pereira Mundkur has a rich and diverse career path that includes 25+ years of multi-sectoral experience, including CXO-level roles in marketing strategy, operations and customer experience. She is CEO, Nxt Levels Advisory, and is also associated with the School of Business Management, NMIMS Mumbai, as Senior Adjunct Faculty. She is an independent director and also mentor to startups that operate in the CX-tech and marketing-tech space. Her first book on customer experience (The Customer First Mindset, 2022), published globally, was very well received. She has also globally published several case studies in reputed global journals covering the topics of marketing strategy, sustainability and customer experience and contributes to business publications.

She has been an invited guest speaker at elite academic institutions in India and Portugal as well as an invited speaker at industry forums in India, the UK, UAE and Singapore. She regularly conducts workshops, master classes and seminars. She has been privileged to mentor several senior-level women leaders to reach their potential.

Srinivasan R. Iyengar is a distinguished academician, consultant, TEDx speaker and trainer with significant contributions in the fields of management and business education. He was Director at Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai, one of India's premier business schools. His areas of expertise include strategic management, business innovation, leadership and corporate governance. He is visiting faculty at IIM Indore, Mumbai, and Sambalpur.

Dr. Iyengar has a rich academic background, having published numerous textbooks, case studies and research papers in reputed national and international journals. He is a recognised speaker at various national and international forums and has conducted corporate training sessions for numerous leading organisations.

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