Verwandte Artikel zu A Beginner's Guide to Experiments in Consumer Research
Inhaltsangabe
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research—from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Jeanette Carlsson Hauff is also an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. Like her co-author, she has significant experience with experimental methods in consumer research and has published extensively in this field. Her research interest also contains the context of financial services and online privacy. Carlsson Hauff shares Nilsson's interest in pedagogical issues in higher education, having co-authored three journal articles on the topic and presented at numerous conferences and seminars. She has also been promoted to 'Excellent Teacher' status at the university, recognizing her pedagogical expertise.
Jonas Nilsson is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He has extensive experience in experimental methods in consumer research, having published numerous articles, book chapters, and conference papers using these methods. His research spans various empirical contexts including financial services, consumer online privacy, sustainability, and mobility. Nilsson has been recognized as an 'Excellent Teacher' at the university, a title awarded for specific pedagogical skills following expert evaluation. He currently teaches quantitative methods to both master and bachelor students and has a particular research interest in statistics anxiety among students and potential remedies for this issue.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für A Beginner's Guide to Experiments in Consumer Research
Beispielbild für diese ISBN
A Beginner's Guide to Experiments in Consumer Research (Paperback)
Print-on-DemandAnbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental researchfrom formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781041165927
Beispielbild für diese ISBN
A Beginner's Guide to Experiments in Consumer Research
Anbieter: California Books, Miami, FL, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers I-9781041165927
Neu kaufen
EUR 63,41
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
A Beginner's Guide to Experiments in Consumer Research
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Bestandsnummer des Verkäufers LU-9781041165927
Neu kaufen
EUR 65,26
Versand gratis
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
A Beginner's Guide to Experiments in Consumer Research
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Bestandsnummer des Verkäufers LU-9781041165927
Beispielbild für diese ISBN
A Beginner's Guide to Experiments in Consumer Research
Print-on-DemandAnbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 122 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand. Bestandsnummer des Verkäufers __1041165927
Neu kaufen
EUR 66,07
EUR 11,66 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
BEGINNERS GUIDE TO EXPERIMENTS IN CONS
Anbieter: Speedyhen, Hertfordshire, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: NEW. Bestandsnummer des Verkäufers NW9781041165927
Neu kaufen
EUR 51,27
EUR 47,82 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
A Beginner's Guide to Experiments in Consumer Research (Paperback)
Anbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental researchfrom formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9781041165927
Neu kaufen
EUR 61,85
EUR 43,15 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Foto des Verkäufers
Beginner s Guide to Experiments in Consumer Research
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Jeanette Carlsson Hauff is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. She has extensive experience with experimental methods in consumer research and has published numerou. Bestandsnummer des Verkäufers 2928138548
Neu kaufen
EUR 62,27
EUR 48,99 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
A Beginner's Guide to Experiments in Consumer Research
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Bestandsnummer des Verkäufers LU-9781041165927
Neu kaufen
EUR 69,20
EUR 43,36 Versand
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 2 verfügbar
Foto des Verkäufers
A Beginner's Guide to Experiments in Consumer Research
Verlag:
Taylor & Francis Ltd Jul 2026, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware - This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an 'academic companion' for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Bestandsnummer des Verkäufers 9781041165927
Neu kaufen
EUR 54,99
EUR 60,72 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 2 verfügbar