Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText - Softcover

Gerry, Johnson; Richard, Whittington

Softcover

ISBN 10: 129200701X ISBN 13: 9781292007014

Verlag: Pearson Education, 2014

Inhaltsangabe

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow.

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Reseña del editor

This package contains Johnson & Scholes, Exploring Strategy 10e and access to MyStrategyLab. Important information for students: You need both an access code and a course ID to access MyStrategyLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: Understand clearly the key concepts and tools of strategic management Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course. Key features include: Video case studies - see real business figures explain how they put strategy into action in their everyday work Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts Interactive eText - take the text with you wherever you are For students Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas. Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook. For educators Powerful Homework and Test Manager - Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching. Comprehensive Gradebook Tracking - the online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades. This package includes MyStrategyLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyStrategyLab.com.

Reseña del editor

This package includes a physical copy of Exploring Strategy text only 10th edition as well as access to the eText and MyStrategyLab. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. When students complete an online self-assessment, the results of this test generate a customised study plan, including a variety of tools to help them fully master the material. MyStrategyLab then reports these results to the instructor. Based on these reports, the instructor can adapt course material to suit the needs of individual students or the class as a whole. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into action in their everyday work * Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts * Interactive eText - take the text with you wherever you are For students * Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas. *Customised Study Plan. Generated from chapter pre-tests and post-tests, the study plan identifies areas of weakness and strength to help students focus their attention and efforts where they're needed the most. *Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook. For educators *Powerful Homework and Test Manager - Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching. *Comprehensive Gradebook Tracking - the online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades.

Details zur Ausgabe

• Verlag: Pearson Education
• Erscheinungsdatum: 2014
• ISBN 10: 129200701X
• ISBN 13: 9781292007014
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 592
• Kontakt zum Hersteller: Nicht verfügbar