Fundamentals of Strategy - Softcover

Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Regnér, Patrick; Angwin, Duncan

Softcover

ISBN 10: 129201721X ISBN 13: 9781292017211

Verlag: Pearson Education, 2014

Inhaltsangabe

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.

The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.

 

Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
• Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
• new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world

Excel in your studies, enhance your understanding and improve your grade.

Über diesen Titel

Von der hinteren Coverseite

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.

The expert authors now transfer the essence of Exploring Strategy into Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.

 

Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Engages the reader with real-world strategy problems.
• Provides insights and strategy stories from a wide range of international organisations.
• Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility, and corporate ownership and governance.
• New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.

Excel in your studies, enhance your understanding and improve your grade.

 

Details zur Ausgabe

• Verlag: Pearson Education
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 129201721X
• ISBN 13: 9781292017211
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien