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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Softcover

Wheelen, Thomas; Wheelen, Thomas L.; Hunger, J. David; Hoffman, Alan N.; Bamford, Charles E.

 
9781292215488: Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Softcover
ISBN 10: 1292215488 ISBN 13: 9781292215488
Verlag: Pearson Education, 2017

Inhaltsangabe

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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Verlag
Pearson Education
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1292215488
ISBN 13 
9781292215488
Einband
Taschenbuch
Anzahl der Seiten
848
Kontakt zum Hersteller
Pearson Benelux BV
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