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Advertising & IMC: Principles and Practice, Global Edition - Softcover

Buch 1 von 3: What's New in Marketing

Moriarty, Sandra; Mitchell, Nancy; Wood, Charles; Wells, William D.

 
9781292262062: Advertising & IMC: Principles and Practice, Global Edition
Softcover
ISBN 10: 1292262060 ISBN 13: 9781292262062
Verlag: Pearson, 2018

Inhaltsangabe

For courses in introductory advertising.

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together ― ensuring students are prepared to deal with the latest industry practices in their future careers.

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Verlag
Pearson
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1292262060
ISBN 13 
9781292262062
Einband
Taschenbuch
Anzahl der Seiten
664
Kontakt zum Hersteller
Pearson Benelux BV
productsafety@pearson.com

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