Industrial Advertising Effects and Budgeting Practices: A Review (Classic Reprint) - Softcover

Lilien, Gary L.

Softcover

ISBN 10: 1333780095 ISBN 13: 9781333780098

Verlag: Forgotten Books, 2018

Inhaltsangabe

Excerpt from Industrial Advertising Effects and Budgeting Practices: A Review

Expenditures on industrial advertising (advertising of goods to non-consumer purchasers) amount to nearly a billion dollars annually. Firms that sell to industrial or reseller markets regularly face the problem of determining how much to spend for advertising their product. Typically these decisions are made on the basis of only limited informa tion and analysis.

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Details zur Ausgabe

• Verlag: Forgotten Books
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1333780095
• ISBN 13: 9781333780098
• Einband: Tapa blanda
• Anzahl der Seiten: 70
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