Verlag: DecisionPro, Inc., 2012
ISBN 10: 0985764805 ISBN 13: 9780985764807
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Verlag: Pearson Education, Limited, 1997
ISBN 10: 0321001958 ISBN 13: 9780321001955
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Verlag: Pearson Education, Limited, 1999
ISBN 10: 0321046447 ISBN 13: 9780321046444
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: CreateSpace Independent Publishing Platform, 2004
ISBN 10: 1412022525 ISBN 13: 9781412022521
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Verlag: Addison-Wesley Educational Publi, 1998
ISBN 10: 032100194X ISBN 13: 9780321001948
Anbieter: Open Books, Chicago, IL, USA
Hardcover. Zustand: Very Good. Diagrams (illustrator). Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Verlag: Trafford on Demand Pub, 2007
ISBN 10: 1425113141 ISBN 13: 9781425113148
Anbieter: Hawking Books, Edgewood, TX, USA
Zustand: Good. Good Condition. Five star seller - Buy with confidence!.
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Verlag: Prentice Hall, 1991
ISBN 10: 0135446449 ISBN 13: 9780135446447
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.08.
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Verlag: DecisionPro, Inc., 2017
ISBN 10: 0985764821 ISBN 13: 9780985764821
Anbieter: BombBooks, King of prussia, PA, USA
Zustand: Good. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you.
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Verlag: Edward Elgar Pub, 2012
ISBN 10: 1849801428 ISBN 13: 9781849801423
Anbieter: Books From California, Simi Valley, CA, USA
Hardcover. Zustand: Very Good. Cover and edges may have some wear.
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Verlag: Trafford Publishing, 2007
ISBN 10: 1425135862 ISBN 13: 9781425135867
Anbieter: HPB-Red, Dallas, TX, USA
Hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Verlag: Pearson College Div, 2002
ISBN 10: 0130355496 ISBN 13: 9780130355492
Anbieter: Jake's Place Books, Clarksville, TN, USA
Hardcover. Zustand: Good. No Jacket. 2nd Edition. Good condition. Some highlighting. Spine tight. No jacket, as issued.
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Verlag: Prentice Hall, 1999
ISBN 10: 0321046471 ISBN 13: 9780321046475
Anbieter: BookHolders, Towson, MD, USA
Zustand: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] [ 1 CD/Disk(s) Included ] Publisher: Prentice Hall Pub Date: 10/1/1999 Binding: Paperback Pages: 150 First edition.
Verlag: Prentice Hall (edition 2), 2002
ISBN 10: 0130084646 ISBN 13: 9780130084644
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Good. 2. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
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Verlag: Economica, 1987
ISBN 10: 2717812598 ISBN 13: 9782717812596
Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1987. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Soiling on the side. Edition 1987. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: Prentice Hall, 1990
ISBN 10: 013297102X ISBN 13: 9780132971027
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Verlag: Boyd & Fraser Pub Co, Boston, MA, U.S.A., 1993
ISBN 10: 0894262394 ISBN 13: 9780894262395
Anbieter: The Reading Well Bookstore, Delaware, OH, USA
Hardcover. Zustand: Near Fine. 2nd Edition. 0.75 x 9.25 x 7.25 Inches; Textbook; Near fine. Includes 3 1/2 inch disk never opened in plastic pak. No spine crease. Light bumping and rubbing. Pages are clean, unmarked, tight, bright.
Verlag: Prentice Hall, 1972
ISBN 10: 0130087637 ISBN 13: 9780130087638
Anbieter: Shore Books, London, Vereinigtes Königreich
Erstausgabe
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 1st Edition. 128 pages. Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software. All of the software is independent of the cases presented and can be used separately on other case-problems or on real problems. Cases and software include Conglomerate's New PDA, featuring Needs-based Segmentation Using Cluster Analysis, Product Planning Using the GE/McKinsey Approach at Addition Wesley Longman featuring Targeting/Business Prioritization Using GE/McKinsey Approach, Positioning the Infiniti G20 featuring Product Positioning Using Perceptual Mapping, Forte Hotel Design Case featuring Product Design Using Conjoint Analysis, Johnson Wax: Enhance (A) Case featuring New Product Assessment and Forecasting Using the ASSESSOR Model. For New Product Marketing professionals.
Verlag: Prentice Hall, 1995
ISBN 10: 013545641X ISBN 13: 9780135456415
Anbieter: Irish Booksellers, Portland, ME, USA
Zustand: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
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Verlag: Forgotten Books, 2018
ISBN 10: 1334301190 ISBN 13: 9781334301193
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Forgotten Books, 2019
ISBN 10: 1334538557 ISBN 13: 9781334538551
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Forgotten Books, 2019
ISBN 10: 1334301727 ISBN 13: 9781334301728
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Forgotten Books, 2018
ISBN 10: 1333780095 ISBN 13: 9781333780098
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Forgotten Books, 2024
ISBN 10: 1334300224 ISBN 13: 9781334300226
Anbieter: Forgotten Books, London, Vereinigtes Königreich
Paperback. Zustand: New. Print on Demand. This book introduces a new approach to segmenting industrial markets to develop marketing strategies for specific products. The author presents a step-by-step procedure for identifying groups of organizations that exhibit substantial homogeneity in their purchasing process. The procedure provides new insights into the difficult question of assessing what individuals in an organization are likely to become involved in the purchasing process for a specific industrial product. This information allows industrial marketers to develop marketing strategies that target the key individuals. The author also discusses the implications of the procedure for product design, product positioning, and the development of communications programs. The book concludes with a discussion of the significance of the procedure for industrial marketing strategy. Forgotten Books publishes hundreds of thousands of rare and classic books. This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. The digital edition of all books may be viewed on our website before purchase. print-on-demand item.
Verlag: Forgotten Books, 2020
ISBN 10: 1332269915 ISBN 13: 9781332269914
Anbieter: Forgotten Books, London, Vereinigtes Königreich
Paperback. Zustand: New. Print on Demand. This book provides a framework for segmenting the industrial market on the basis of the pattern of functional involvement in the phases of the purchasing decision process. A decision matrix is developed as a structured measurement instrument to collect information about the composition of decision making units within target firms. The convergent and discriminant validity of the measurement obtained with this method is assessed. Parallel clustering methods are used to identify segments of organizations that exhibit similar patterns of involvement in their adoption process. Discriminant analysis is used to assess the differences between segments in terms of external company characteristics. The implications of this segmentation approach for industrial marketing strategy formulation are discussed. Forgotten Books publishes hundreds of thousands of rare and classic books. This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. The digital edition of all books may be viewed on our website before purchase. print-on-demand item.
Verlag: Forgotten Books, 2020
ISBN 10: 1332246095 ISBN 13: 9781332246090
Anbieter: Forgotten Books, London, Vereinigtes Königreich
Paperback. Zustand: New. Print on Demand. This book sets out new methodology to assess heterogeneous approaches to product evaluation across groups of individuals, such as industrial purchasing decision participants. It shows how differences in assessment criteria can have a heavy impact on the formation of individual preferences, offering a new understanding of how people form their product preferences. The author develops tests to provide sound criteria on which to base the analysis of varying factors that influence individual decision-making. The book then goes into detail about the implementation of this methodology for the purchase of an industrial air conditioning system. The findings demonstrate substantial differences across categories of decision participants in the way their members combine basic product attributes into higher role evaluation criteria. Forgotten Books publishes hundreds of thousands of rare and classic books. This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. The digital edition of all books may be viewed on our website before purchase. print-on-demand item.
Verlag: Franklin Classics Trade Press, 2018
ISBN 10: 0353240443 ISBN 13: 9780353240445
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Zustand: New.
Verlag: Prentice Hall, 2002
ISBN 10: 0130084557 ISBN 13: 9780130084552
Anbieter: HPB-Red, Dallas, TX, USA
Paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Verlag: Palala Press, 2018
ISBN 10: 1378255879 ISBN 13: 9781378255872
Anbieter: California Books, Miami, FL, USA
Zustand: New.
Verlag: Forgotten Books, 2018
ISBN 10: 1330294424 ISBN 13: 9781330294420
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Forgotten Books, 2018
ISBN 10: 1332259324 ISBN 13: 9781332259328
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.