The Narrative Edge: Authentic Storytelling that Meets the Moment - Hardcover

Berger, Rod

Hardcover

ISBN 10: 1394331290 ISBN 13: 9781394331291

Verlag: Wiley, 2025

Inhaltsangabe

Discover the potential of a compelling story―and how to craft one―with expert help from an experienced storyteller

In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the rebirth of stories in our society's collective consciousness. The author explains how great stories are woven into corporate strategy, educational curricula, social media platforms, and more, and how to tap into those stories to connect with your audiences.

You'll learn about how to tell your own story―rather than leave it to be told by someone else―validating your presence and authenticating your own unique experiences. You'll also discover a one-of-a-kind tapestry of characters, ideas, and themes that combine to highlight the singular power and potential of story.

Inside the book:

• Cautionary advice about the negative impact of grievance and envy in our stories, and how you can replace them with inspiration and courage
• The art and science of finding the Story of You, and the untapped potential of authenticity
• How stories often tell a tale that's different from what we initially intended

Perfect for young people and professionals interested in finding inspiration for the next part of their lives, The Narrative Edge is also a must-read for managers, executives, and other business leaders interested in connecting more deeply with their followers and employees.

Über diesen Titel

Über die Autorin bzw. den Autor

ROD BERGER is a professional speaker and moderator, creative coach, writer, advisor, and interviewer. He’s a frequent guest lecturer at universities and is developing a storytelling show with The Jim Henson Company.

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Praise for THE NARRATIVE EDGE

“Rod Berger understands that water represents more than a resource―it’s a story of hope, resilience, and human dignity. The Narrative Edge provides NGOs and global leaders with the tools to transform statistics into soul-stirring action. This isn’t just a book; it’s a blueprint for fostering global empathy.”
―Scott Harrison, founder & CEO Charity: Water, New York Times Best-selling author of THIRST

“Storytelling is as old as humanity itself, with a unique power to move us beyond mere argument. In The Narrative Edge, Rod Berger avoids rigid formulas and instead offers deeper insight, helping us embrace and share our stories more meaningfully.”
―Karin Klein, Pulitzer-Prize winning journalist, author, Rethinking College: A Guide to Thriving Without a Degree

“Rod Berger reminds us that storytelling isn’t a performance―it’s a responsibility. These unvarnished, raw stories carry more transformative power than the curated leadership lessons from those in polished shoes and perfect lighting. The Narrative Edge is a compelling invitation to lead with truth, listen with intent, and honor the complexity of lived experience.”
―Ken Janssens, Co-founder, Windô | Former Chief Data Officer, J.P. Morgan

“The Narrative Edge is a must-read for business leaders and creatives showcasing the art of storytelling in shaping meaningful conversations that drive change.”
―Jason Felts, Best-Selling Author, Hollywood Virgin: Breaking Into and Out of Show Business, Co-founder and CEO of Virgin Entertainment

“In The Narrative Edge, Rod Berger elegantly reveals storytelling as the ultimate competitive advantage in business and life. Drawing on his vast experience with global leaders and cultural icons, Berger underscores a truth I’ve consistently observed: authenticity always resonates.
―Ryan Heil, President, Washington Speakers Bureau

“The Narrative Edge is a profound journey into the heart of what makes us human - our stories. In times of uncertainty, it offers a roadmap to ignite hope and narrate your story of potential to achieve the impossible.”
―Prof. Henrik von Scheel, named Most Influential Futurist of our century, Originator of Industry 4.0.

“The storyteller’s journey rarely braids together diverse cultures into the tapestry of the times we find ourselves in. Nobody brings stories to life more than Rod in his groundbreaking book, The Narrative Edge.”
―Binette Seck, Chairwoman for Microsoft AI Council, Obama Leader 2023, former Board Member―United Nations Women, Brilliant Minds, Founder―ChangersTech

Aus dem Klappentext

In The Narrative Edge: Authentic Storytelling that Meets the Moment, celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an eye-opening discussion about the rebirth of stories in our society’s collective consciousness. Berger explains how great stories are used in effective corporate strategy, educational curricula, social media platforms, and elsewhere.

You’ll learn how to tap into those stories to connect with your audiences. You’ll also discover how to tell your own story – rather than leave it to be told by someone else – validating your presence and building an authentic and compelling narrative out of your own experiences. The Narrative Edge demonstrates how to generate a one- of-a-kind tapestry of characters, ideas, and themes that combine to highlight the singular power and potential of story.

The author shows you how to replace unpleasant grievance and envy in your stories with inspiration and courage. He walks you through the process of finding The Story of You and the untapped potential of authenticity. Finally, Berger presents a path forward for what to do when the story you find yourself telling is one that’s different from the one you intended to tell.

Perfect for young people and professionals seeking inspiration and a way forward as they move into the next parts of their lives, The Narrative Edge is also an essential read for managers, executives, entrepreneurs, founders, and other business leaders who want to connect with their followers, employees, coworkers, customers, and teammates.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1394331290
• ISBN 13: 9781394331291
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland