Powered by Change: Design your business to make the most of change - Softcover

MacDonald, Jonathan

Softcover

ISBN 10: 147366599X ISBN 13: 9781473665996

Verlag: John Murray Business, 2021

Inhaltsangabe

**THE SUNDAY TIMES BUSINESS BESTSELLER**

Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDS

When the winds of change blow, some build a wall and others build a windmill

In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.

Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory.

Power your business

The Windmill Theory enables leaders and organisations to think and act in a way that capitalises on a constantly changing environment. Constructed of four blades working in perpetual harmony with one another, it creates an empowered business that turns the winds of change into business success.

Filled with examples and stories from around the world, from global corporates to start-up ventures, Powered by Change delivers some astonishing insights and clear, actionable steps to achieve the ultimate competitive advantage.

Use this book to fuel your business for the future.

Über diesen Titel

Über die Autorin bzw. den Autor

Jonathan MacDonald is an inventor, investor, business strategist and internationally acclaimed speaker. As one of the world's most in-demand thought leaders he is trusted by the senior executives of well-known global companies including Google, Microsoft, Apple, P&G, Unilever, Nestlé, Lego, Heineken, and IKEA to translate the benefits of perpetual change into invaluable business insight and personal success. Jonathan is a contributor to numerous publications including Google's Think Insights, Forbes, and the British Airways Business Life magazine. He is involved in a number of exciting projects that are proudly powered by change.

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[Bold statement] When the winds of change blow, some build a wall and others build a windmill



[Copy] The reality of life and business today is that change is a constant. Everything around us - people, politics, economics, healthcare, technology - are perpetually changing. It has never been harder to see what's happening, interpret information efficiently or develop successful strategies. Powered by Change is the award winning book designed to help you rethink how you deal with change.

Presenting the Windmill Theory, this book offers a radical new way to use change to generate outstanding business success. It shows leaders and organisations how to think and act in a constantly changing environment. Clear, actionable steps will enable you to plan and respond more effectively in all areas of your business, from purpose and people to product and process.

Filled with astonishing insights and stories from around the world, Powered by Change will help you turn the winds of change into your ultimate competitive advantage.

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'An entire route map for dealing with the reality of change'
Mike Butcher MBE, Editor at Large, TechCrunch

'I highly recommend Jonathan's strategies to any organisation that wants to achieve long term success in today's fast changing world'
Chester Santos, US Memory Champion and author of Instant Memory Training for Success


[Box]
Jonathan MacDonald is one of the world's most in demand thought leaders, speakers and advisors. For more information about Jonathan or to get in touch, visit: JonathanMacdonald.com. To learn more about how Powered By Change can supercharge your business in times of change, go to PoweredByChange.com.


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Author's website: JonathanMacdonald.com

Details zur Ausgabe

• Verlag: John Murray Business
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 147366599X
• ISBN 13: 9781473665996
• Einband: Taschenbuch
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Hachette Ireland; info@hbgi.ie; ; 8 Castlecourt Centre, Castleknock Road, Castleknock; Dublin 15; D15 XTP3; Irland