Publishing for Profit: Successful Bottom-Line Management for Book Publishers - Softcover

Woll, Thomas

Softcover

ISBN 10: 1555611702 ISBN 13: 9781555611705

Verlag: Da Capo Press Inc, 1998

Inhaltsangabe

A veteran publishing executive "mentors" those striving for success in this tough business in the digital environment by emphasizing three Cs: commitment, consistency, and credibility; and the need to make planning primary in regard to defining a market niche, the editorial process, production, sales, and rights. Includes planning worksheets and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Reseña del editor

What does it really take to become a successful and profitable publisher? Tom Woll shares the strategies and techniques which are required -- regardless of the size of your publishing company.Includes more than 25 original worksheets, templates and forms you can use immediately.For all who are involved in the publishing community -- in any aspect of the business -- learn the secrets of success from one of the most respected experts in publishing.

Details zur Ausgabe

• Verlag: Da Capo Press Inc
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 1555611702
• ISBN 13: 9781555611705
• Einband: Tapa blanda
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar