Publishing for Profit: Successful Bottom-line Management for Book Publishers - Softcover

Woll, Thomas

 
9781556524622: Publishing for Profit: Successful Bottom-line Management for Book Publishers
Softcover
ISBN 10: 1556524625 ISBN 13: 9781556524622
Verlag: Chicago Review Press, 2002

Inhaltsangabe

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step, covering operations, financial, and personnel management as well as product development, production, and marketing. Whereas competing books deal with publishing theory or focus on the self-publisher with a single title, Publishing for Profit is written for the practicing professional, whether just starting out or looking to learn some new tricks of the trade. This revised and expanded edition contains updated industry statistics and benchmark figures, as well as new chapters on the state of returns in the industry and ways to mitigate them, and features a chapter on electronic publishing, including e-books and print-on-demand. Highly practical, it provides forms and sample contracts as well as up-to-the-minute advice.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Chicago Review Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1556524625
ISBN 13 
9781556524622
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
313
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781556526176: Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Vorgestellte Ausgabe

ISBN 10:  1556526172 ISBN 13:  9781556526176
Verlag: Chicago Review Press, 2006
Softcover