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Inhaltsangabe
Values-driven business: how to change the world, make money, and have fun editado por Mc graw hill education (uk)
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Críticas
"Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good."
--Russ Feingold, United States Senator
"Invaluable reading for those starting or running a small- to mid-sized business--and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
--Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley
Reseña del editor
There’s no shortage of books on how to run small businesses
But the specialised literature dealing with the increasingly high-profile topic of “corporate social responsibility” (CSR) deals almost exclusively with the concerns of large corporations.
There is no widely available information about the special value―and special challenges―of socially responsible business practices for small- or medium-size companies.
Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees’ personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.
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- VerlagBerrett-Koehler Publishers
- Erscheinungsdatum2006
- ISBN 10 1576753581
- ISBN 13 9781576753583
- EinbandTapa blanda
- Anzahl der Seiten192
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Values-Driven Business : How to Change the World, Make Money, and Have Fun
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Softcover. Zustand: Good. Read This Book.if you own or run a business or if you're thinking of starting one.if you think there has to be more to doing business than just making money.if you feel ''there's got to be a way'' to run a successful business without driving yourself and your employees to early graves.if you want to know how to build a business that will reflect your personal values, not force you to hide them.if you're studying business and you want to know what business can do at its best.if you've been hearing about ''corporate social responsibility'' or ''the triple bottom line'' and you wonder what all the fuss is about - or if you think those ideas apply only to major corporations.if you've read books or articles about corporate social responsibility and discovered they don't help you meet the real-world challenges you confront in a small or medium-sized business.if you've been thinking of investing in ways to treat your customers or your employees better or to reduce the damage you're doing to the environment but you think your company's just not big enough to afford it - or if you think your profits will go down if you do.or if you want to understand one of the most powerful new ideas that's affecting business all over the world today. Bestandsnummer des Verkäufers SONG1576753581
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