Pricing Photography: The Complete Guide to Assignment and Stock Prices - Softcover

Heron, Michal; MacTavish, David

Softcover

ISBN 10: 1581158882 ISBN 13: 9781581158885

Verlag: Allworth, 2013

Inhaltsangabe

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Reseña del editor

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

Biografía del autor

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She is active with photographic associations and is a frequent lecturer at seminars and workshops throughout the country. She lives in New York City.

Details zur Ausgabe

• Verlag: Allworth
• Erscheinungsdatum: 2013
• ISBN 10: 1581158882
• ISBN 13: 9781581158885
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 160