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  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2012

    1616087196 / 9781616087197

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,22

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    Anzahl: 5 verfügbar

    Paperback. Zustand: Good. For the first time in paperback, this valuable biography by the president of Marilyn Monroe's UK fan club contains the most comprehensive collection of primary source material on Marilyn Monroe, covering all stages of her life. It includes seventy rare and unpublished photographs. They include locations from various periods of her life--the schools she attended as Norma Jeane, the ballroom where she danced with first husband Jim Dougherty, the street where Marilyn claimed she was attacked by an intruder, and candid shots of her on the sets of films. Morgan has also interviewed every single person accessible who knew or was related to Marilyn in any way, including the main players in her life, as well as work colleagues, and more casual acquaintances. More than fifty interviewees are featured, many who've never gone on the record before, including contacts from her orphaned childhood and early years--details of which until now have remained mysterious. Documentary sources range from the private testimony of her gynecologist, to the previously undisclosed Laurence Olivier papers relating to Marilyn's time in England. Following a series of sensationalist biographies of Marilyn Monroe in recent years, this comprehensive, meticulously researched volume brings an important, fresh perspective to the many controversies in her life, and will serve as an essential sourcebook of documentary and photographic evidence.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2012

    1616087196 / 9781616087197

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,22

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    Anzahl: 4 verfügbar

    Paperback. Zustand: Very Good. For the first time in paperback, this valuable biography by the president of Marilyn Monroe's UK fan club contains the most comprehensive collection of primary source material on Marilyn Monroe, covering all stages of her life. It includes seventy rare and unpublished photographs. They include locations from various periods of her life--the schools she attended as Norma Jeane, the ballroom where she danced with first husband Jim Dougherty, the street where Marilyn claimed she was attacked by an intruder, and candid shots of her on the sets of films. Morgan has also interviewed every single person accessible who knew or was related to Marilyn in any way, including the main players in her life, as well as work colleagues, and more casual acquaintances. More than fifty interviewees are featured, many who've never gone on the record before, including contacts from her orphaned childhood and early years--details of which until now have remained mysterious. Documentary sources range from the private testimony of her gynecologist, to the previously undisclosed Laurence Olivier papers relating to Marilyn's time in England. Following a series of sensationalist biographies of Marilyn Monroe in recent years, this comprehensive, meticulously researched volume brings an important, fresh perspective to the many controversies in her life, and will serve as an essential sourcebook of documentary and photographic evidence.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2012

    1581159110 / 9781581159110

    Serie: Buch 9 von 17 - Starting Your Career

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. Exposes actors to the ins and outs of the world's (second) oldest profession. This title includes topics: how to be "discovered", what to expect from training programs, the grunt work of starting a career, how to persevere in the face of rejection, the new digital world for actors, and more.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 1990

    0927629054 / 9780927629058

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. Details proven techniques and procedures to help photographers and illustrators increase their freelance income.

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2006

    1581154380 / 9781581154382

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. How to cope with the realities of life as an actorif you don?t laugh, you'll cry In-depth interviews with actors, agents, casting directors. In this hip, warts-and-all look at acting, author Jason Pugatch shares his insights as a working "day player" to give an unvarnished look at theater, film, and television: how to be "discovered," what to expect from training programs, the grunt work of starting a career, how to keep going despite constant rejection, and much more. Packed with myth-shattering anecdotes and told in an intriguing personal tone, Acting Is a Job is the backstage guide that every aspiring actor must read.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2012

    1581159110 / 9781581159110

    Serie: Buch 9 von 17 - Starting Your Career

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Gut

    EUR 3,22

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    Paperback. Zustand: Very Good. Exposes actors to the ins and outs of the world's (second) oldest profession. This title includes topics: how to be "discovered", what to expect from training programs, the grunt work of starting a career, how to persevere in the face of rejection, the new digital world for actors, and more.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2000

    1581150768 / 9781581150766

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Gut

    EUR 3,22

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    Anzahl: 1 verfügbar

    Paperback. Zustand: Very Good. Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success--while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace. …

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2006

    1581154380 / 9781581154382

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Gut

    EUR 3,22

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    Anzahl: 1 verfügbar

    Paperback. Zustand: Very Good. How to cope with the realities of life as an actorif you don?t laugh, you'll cry In-depth interviews with actors, agents, casting directors. In this hip, warts-and-all look at acting, author Jason Pugatch shares his insights as a working "day player" to give an unvarnished look at theater, film, and television: how to be "discovered," what to expect from training programs, the grunt work of starting a career, how to keep going despite constant rejection, and much more. Packed with myth-shattering anecdotes and told in an intriguing personal tone, Acting Is a Job is the backstage guide that every aspiring actor must read.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2012

    1581159943 / 9781581159943

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,22

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    Anzahl: 1 verfügbar

    Paperback. Zustand: Good. Helps camera consumers get into the head of America's master baby, child, and portrait photographer - and author guidance will helps to take better photographs. In this title, a professional photographer and proud father of a young son, shows how to shoot the top baby and child photos with any compact point-and-shoot or DSLR camera.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2009

    1581156677 / 9781581156676

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,22

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    Paperback. Zustand: Very Good. In The Quotable Musician: From Bach to Tupac, music artists through the ages speak out in this illuminating collection of quotations. Both the famous and the obscure from every genre of music--including classical, rock, Latin, country, blues, and hip-hopare celebrated in more than one thousand quotations sure to intrigue and delight. Quotes offer individual takes on the music world, other musicians, singing and "the song,? performing and rehearsing, success, fame, fortune, failure, and rejection. Readers will also see both the playful and serious sides of the music masters in sections on love, passion, relationships, and sex; aging and death; nature and healing; humor and witticisms; religion and spirituality; and much more. Special sections pay particular attention to the words of Ron Carter, T.S. Monk, the Beatles, and Benny Golson. Any musician or music lover will savor this collection of provocative, mischievous, and profound words from music personalities of the past and present.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2011

    1581158572 / 9781581158571

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,22

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    Paperback. Zustand: Good. A well-organized collection of the most successful low- and no-cost ideas for promoting a.

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2004

    1581153589 / 9781581153583

    Serie: Buch 3 von 3 - Aesthetics Today

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,22

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    Anzahl: 2 verfügbar

    Paperback. Zustand: Good. Updated to inspire a new generation of visual artists in their quest for creative growth, this book shows artists how they can experience a new awakening of creativity and add fresh meaning to their work by using simple techniques found in this inspirational guide. A working artist who has coped successfully with the daily challenge of facing a blank canvas shares her methods for overcoming creative blocks.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2001

    1581150938 / 9781581150933

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Gut

    EUR 3,47

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    Paperback. Zustand: Very Good. In this manual, one of the music industry's most successful lyricists reveals her methods for crafting memorable and marketable lyrics. The volume goes beyond obvious song formulas and rhyme patterns to present many conscious and unconscious processes for writing lyrics, in step-by-step form.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2001

    1581150938 / 9781581150933

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,47

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    Anzahl: 3 verfügbar

    Paperback. Zustand: Good. In this manual, one of the music industry's most successful lyricists reveals her methods for crafting memorable and marketable lyrics. The volume goes beyond obvious song formulas and rhyme patterns to present many conscious and unconscious processes for writing lyrics, in step-by-step form.…

  • Zustand: Gebraucht - Befriedigend

    EUR 3,47

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    Anzahl: 1 verfügbar

    Paperback. Zustand: Good. Body Language for Business will show you how to understand the intricacies of body language and how to maximize your interpersonal skills in all your relationships--in your personal life and at work. This handy guide holds successful tips for not only reading others, but also showing confidence to friends, coworkers, and your boss. With Body Language for Business you'll learn: The basics of body languageHow to make a positive impact every timeTechniques for controlling anxietyWays to exude personal confidenceAnd much more Never again will you panic during a job interview or when asking for a raise With the help of world renowned psychologist Max A. Eggert, you'll gain insight into how to interact with colleagues in a professional and courteous manner. This guidebook is filled with life lessons that everyone, young and old, should read and abide by.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2006

    1581154461 / 9781581154467

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. Are you bored producing the same old work, but do it because it?s safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide. Topics include: --Recognize when something is wrong --Use work-history and personal timelines to meld your passions with your career choices --Reeducate yourself when faced with creative challenges --Embrace risk and evaluate your assets to make your next move --Sell your unique vision through a "Passion First? marketing approach --Manage your time and your business effectively --Use time-management techniques to stay focused and increase your creative output. You will also be inspired by the stories of other creative entrepreneurs who have made their own successful transitions. Whether you are a mid-career professional or just starting out, this book will set you on the path to creative and professional growth.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.…

  • Sprache: Englisch

    Verlag: Allworth Press, 2003

    1581153147 / 9781581153149

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,47

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    Anzahl: 1 verfügbar

    Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 1999

    1581150202 / 9781581150209

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,47

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    Anzahl: 2 verfügbar

    Paperback. Zustand: Good. This guide to technical theatre for non-technicians walks the reader through every aspect of the backstage environment, from scenery and lighting to sound and props, as well as stage management. Included are survival guides for essentials such as hanging lights and painting. Knekt, Kis (illustrator).…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2006

    1581154488 / 9781581154481

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,56

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    Anzahl: 2 verfügbar

    Paperback. Zustand: Good. Detailed advice from Hollywood's top industry pros gives extra tips, and an up-to-the-minute appendix makes contacting agents, studios, soap operas, and game shows a.

  • Sprache: Englisch

    Verlag: Allworth Press, 2017

    1621535541 / 9781621535546

    • Hardcover

    Anbieter: Orion Tech, Kingwood, TX, USAOrion Tech

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    Zustand: Gebraucht - Gut

    EUR 3,78

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    hardcover. Zustand: Very Good.

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2004

    1581153449 / 9781581153446

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Gut

    EUR 3,79

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    Anzahl: 3 verfügbar

    Paperback. Zustand: Very Good. A veteran of entertainment in its many forms, Drew has written a similar book for film and television. He walks non-techies through finding a space, scenery, lighting, costumes, sound, coordinating sound and light, properties, stage management, and working with corporations.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2004

    1581153449 / 9781581153446

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,79

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    Anzahl: 8 verfügbar

    Paperback. Zustand: Good. A veteran of entertainment in its many forms, Drew has written a similar book for film and television. He walks non-techies through finding a space, scenery, lighting, costumes, sound, coordinating sound and light, properties, stage management, and working with corporations.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2004

    1581153449 / 9781581153446

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Ausreichend

    EUR 3,79

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    Anzahl: 1 verfügbar

    Paperback. Zustand: Fair. A veteran of entertainment in its many forms, Drew has written a similar book for film and television. He walks non-techies through finding a space, scenery, lighting, costumes, sound, coordinating sound and light, properties, stage management, and working with corporations.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2011

    1581157622 / 9781581157628

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,85

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    Anzahl: 5 verfügbar

    Paperback. Zustand: Good. This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships.

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 1996

    1880559331 / 9781880559338

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,85

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    Anzahl: 1 verfügbar

    Paperback. Zustand: Good. This text explains how an artist can: get exhibited; find galleries; promote their work; choose a second career; use safe materials; win grants; and handle criticism.

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2001

    1581152043 / 9781581152043

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,88

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    Anzahl: 5 verfügbar

    Paperback. Zustand: Good. This reference seeks to show artists how to handle materials safely while practising their craft. This third edition is revised to detail life-saving safety and ventilation equipment, discoveries on toxins and pollutants found in art and craft materials, and changes in government regulations.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2001

    1581152043 / 9781581152043

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Ausreichend

    EUR 3,88

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    Versand innerhalb von USA

    Anzahl: 1 verfügbar

    Paperback. Zustand: Fair. This reference seeks to show artists how to handle materials safely while practising their craft. This third edition is revised to detail life-saving safety and ventilation equipment, discoveries on toxins and pollutants found in art and craft materials, and changes in government regulations.…

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2001

    1581150784 / 9781581150780

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Zustand: Gebraucht - Befriedigend

    EUR 3,91

     Versand gratis 
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    Anzahl: 10 verfügbar

    Hardback. Zustand: Good. Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gob covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as shoppers in chief, and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. …

  • Sprache: Englisch

    Verlag: Allworth Press,U.S., 2001

    1581150784 / 9781581150780

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,91

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    Hardback. Zustand: Very Good. Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gob covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as shoppers in chief, and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.…

  • Sprache: Englisch

    Verlag: Allworth Press, 2001

    1581150784 / 9781581150780

    • Hardcover

    Anbieter: 3Brothers Bookstore, Egg harbor township, NJ, USA3Brothers Bookstore

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Gut

    EUR 3,92

     Versand gratis 
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    Anzahl: 1 verfügbar

    Zustand: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.