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The Inscrutable Shopper: Consumer Resistance in Retail (The Consumer Behavior Collection) - Softcover

Minahan, Stella

 
9781606491713: The Inscrutable Shopper: Consumer Resistance in Retail (The Consumer Behavior Collection)
Softcover
ISBN 10: 1606491717 ISBN 13: 9781606491713
Verlag: Business Expert Press, 2011

Inhaltsangabe

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

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Über die Autorin bzw. den Autor

Stella Minahan, Senior Lecturer, Graduate Business School, Deakin University, Australia.

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Verlag
Business Expert Press
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1606491717
ISBN 13 
9781606491713
Einband
Taschenbuch
Anzahl der Seiten
164
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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