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Inhaltsangabe
The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy
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David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths, working as a chef at the Majestic in Paris Ritz, an AGA salesman and a farmer. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.
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Unpublished David Ogilvy
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The Unpublished David Ogilvy
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Paperback. Zustand: New. Main. First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy and Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'. Bestandsnummer des Verkäufers LU-9781781250877
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Unpublished David Ogilvy
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The Unpublished David Ogilvy
Anbieter: The Book Files, Broken Arrow, OK, USA
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Soft cover. Zustand: Very Good. Book has minor wear. ***PROMPT, PROFESSIONAL SERVICE!***. Bestandsnummer des Verkäufers A54514
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The Unpublished David Ogilvy
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Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 5-6 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bestandsnummer des Verkäufers 6666-HCE-9781781250877
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The Unpublished David Ogilvy
Anbieter: PBShop.store US, Wood Dale, IL, USA
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers L2-9781781250877
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The Unpublished David Ogilvy
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Zustand: New. pp. 192. Bestandsnummer des Verkäufers 44777255
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The Unpublished David Ogilvy
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Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZBV.1781250871.VG
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The Unpublished David Ogilvy (Paperback)
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
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Paperback. Zustand: new. Paperback. In 1971, David Ogilvy, guiding light of the legendary Manhattan advertising firm Ogilvy + Mather and often called the greatest living 'Ad Man', wrote the following memo to a colleague, entitled 'Will anyone hire this man?' 'He is 38, and unemployed. He dropped out of college. He has been a cook, a salesman, a diplomatist and a farmer. He knows nothing about marketing, and has never written any copy. He professes to be interested in advertising.' It was the story of his own life before he got his own break in the industry, with a company then called Mather + Crowther. First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews, into a single volume which fizzes with energy and freshness nearly 25 years after it was first published. The private life of one of one of the original 'Mad Men'. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781781250877
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The Unpublished David Ogilvy
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paperback. Zustand: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Bestandsnummer des Verkäufers SBAB-mon0000100805
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