Gonzo Marketing: Winning Through Worst Practices - Hardcover

Locke, Christopher

Hardcover

ISBN 10: 1841121665 ISBN 13: 9781841121666

Verlag: Capstone Publishing Ltd, 2001

Inhaltsangabe

Book by Locke Christopher

Über diesen Titel

Críticas:

Book of the Week ... "...Lockes argument cannot be dismissed lightly..." (Sunday Times 30 December 2001) "..the average Cre@teOnline reader will enjoy Gonzo Marketing.." (Cre@teOnline Magzine January 2002) "..Gonzo Marketing is a breath of fresh air.." (Marketing, 24 January 2002) "..entertaining style. It is certainly a great read.." (Marketing Business, February 2002

Reseña del editor:

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.

Über diese Auflage

• Verlag: Capstone Publishing Ltd
• Erscheinungsdatum: 2001
• ISBN 10: 1841121665
• ISBN 13: 9781841121666
• Einband: Tapa dura
• Anzahl der Seiten: 252