Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series) - Hardcover

Hardcover

ISBN 10: 1849802440 ISBN 13: 9781849802444

Verlag: Edward Elgar Publishing Ltd, 2012

Inhaltsangabe

Book by Victoria Wells Gordon Foxall

Über diesen Titel

Críticas:

`. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.' -- Transfer

Reseña del editor:

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Über diese Auflage

• Verlag: Edward Elgar Publishing Ltd
• Erscheinungsdatum: 2012
• ISBN 10: 1849802440
• ISBN 13: 9781849802444
• Einband: Tapa dura
• Anzahl der Seiten: 624
• Herausgeber: Wells Victoria K., Foxall Gordon