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Sprache: Englisch
Verlag: Edward Elgar Publishing Limited, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
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Sprache: Englisch
Verlag: Edward Elgar Publishing Limited, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
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In den WarenkorbZustand: New. pp. 624.
Sprache: Englisch
Verlag: Edward Elgar Publishing Limited, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
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Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
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Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, GB, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
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In den WarenkorbHardback. Zustand: New. This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable. Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky.
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In den WarenkorbHardcover. Zustand: Brand New. 624 pages. 9.21x6.30x1.50 inches. In Stock.
Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
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Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, GB, 2012
ISBN 10: 1849802440 ISBN 13: 9781849802444
Anbieter: Rarewaves.com UK, London, Vereinigtes Königreich
EUR 324,55
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In den WarenkorbHardback. Zustand: New. This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable. Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky.