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How to Kill a Unicorn: ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth - Softcover
Inhaltsangabe
It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies.
Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth.
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Über die Autorin bzw. den Autor
As the co-founder, President and Head of Idea Development of Fahrenheit 212, Mark Payne draws on his twenty plus years experience in the creation of new products, new brands and new businesses. Among the great companies he's had the pleasure to work with are Procter & Gamble, Nestle, Samsung, Coca-Cola, Toyota, Best Buy, Lowe's, Campbell's Soup, Citibank and Starbucks. He is a regular contributor to Business Insider and Portfolio.com, writing on the topics of innovation strategy and practice.
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How to Kill a Unicorn .and build the bold ideas that make it to market, drive growth and transform industries
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Paperback. Zustand: Very Good. How to Kill a Unicorn .and build the bold ideas that make it to market, drive growth and transform industries This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9781857886283
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How to Kill a Unicorn .and build the bold ideas that make it to market, drive growth and transform industries
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9781857886283
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How to Kill a Unicorn
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Paperback. Zustand: New. It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth. Bestandsnummer des Verkäufers LU-9781857886283
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How to Kill a Unicorn: .and build the bold ideas that make it to market, drive growth and transform industries
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Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.67. Bestandsnummer des Verkäufers G1857886283I4N00
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How to Kill a Unicorn: .and build the bold ideas that make it to market, drive growth and transform industries
Verlag:
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.67. Bestandsnummer des Verkäufers G1857886283I4N00
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
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Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
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How to Kill a Unicorn and Build the Bold Ideas That Make It to Market, Transform Industries, and Deliver Growth
Verlag:
Nicholas Brealey Publishing, 2014
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781857886283. Bestandsnummer des Verkäufers 7095021
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Verlag:
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Paperback. Zustand: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Bestandsnummer des Verkäufers 4216645
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Verlag:
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Paperback. Zustand: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Bestandsnummer des Verkäufers 4456758
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Verlag:
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Paperback. Zustand: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Bestandsnummer des Verkäufers 2403901
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