Verwandte Artikel zu Corporate Diversity Communication Strategy: An Insight...

Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement - Hardcover

Maiorescu-Murphy, Roxana D.

 
9783030299439: Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement
Hardcover
ISBN 10: 3030299430 ISBN 13: 9783030299439
Verlag: Palgrave Macmillan, 2019

Inhaltsangabe

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods.  It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

                                        

                                                        

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Roxana D. Maiorescu-Murphy is an Associate Professor at Emerson College, Boston. She specializes in global strategic communication. Her work revolves predominantly around diversity communication, social media, and crisis management.


Von der hinteren Coverseite

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods.  It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

                                      

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3030299430
ISBN 13 
9783030299439
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
223
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Deutschland